Maria has a marketing method that is almost too cheap and simple to be true–but it works. She loves to take photos of places she visits and has turned her hobby into a forceful marketing campaign.
Maria says she picks favorite photos of waterfalls, mountains, buildings, people, and anything that will get attention in a stack of mail. She orders multiple prints.
Then she writes a marketing message on the back of the photo along with the customer’s address and a stamp.
That’s it! People react when they see a photo in their mail.
The personalization stands out as something nice and different.
One man built a successful small record company using this method. He told me, ” People get so much marketing stamped out by a machine that they notice and remember you for sending them something personalized.”
Send me your marketing success story and I will include it in this column.
About the author
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