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How marketers ruined Influencer Marketing

This is a controversial statement: Influencer Marketing has been ruined by greedy marketers. When influencer marketing began thriving for real in 2011 it was revolutionary and a completely different kind of marketing than we were used to. You could actually combined your brand with content people wanted to watch. By having an individual, people trusted enough to follow endorsed your brand was a gold mine and a perfect idea. If it was done with respect for the content. That era is over now – it is very rare that you come across influencer marketing that actually provides real value and not just try to push sales bullshit. It’s only the most respectable brands who actually practice the discipline in its purest form. How did it end up like that? Alongside with our partner, Pengepartner, we are discovering the new age of influencer marketing.

When influencer marketing were a great channel

As mentioned in the beginning, influencer marketing was one of the strongest channels when it was at its peak. When products had a meaningful place in a piece of content, it was the perfect match between a brand and an influencer. But some marketers have out of greed used the channel exploited the marketing channel to push sales bullshit and most influencer marketing efforts today is for sure working, but not in a meaningful way it was used to.

Young fashion blogger / influencer preparing to promote her product on social media.

Even bad and unhealthy products are promoted by Influencers

It is not entirely marketer’s faults that influencer marketing have become just another advertising platform. The influencers themselves also bears some the guilt. It’s mainly influencers who would endorse everything from betting to teeth whitener for money that’s part of the problem. Of course everyone understands that being an influencer is a business like everything else, but that does not mean that moral and responsibility should just be thrown out of the window for pocket money. Do not endorse products you would not use yourself.

A great influencer marketing campaign requires strategic planning

There is still a great load of companies who masters the discipline of influencer marketing. Red Bull, Ideal of Sweden and many other companies are really winning the influencer marketing game. All of these companies who are winning with influencer marketing have certain things in common. They all carefully handpick their influencers and make sure the content is the focus instead of the commercial messages.

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Why content marketing is the only marketing left

It may be the biggest cliche in the book, that Marketing is about creating value for customers. It does not get any less true though. In the new decade we are facing, we are going to see a shift in the way companies execute their marketing effort – hopefully. Atleast that is what many marketing experts are predicting, a shift to a more content-centric quality based kind of marketing. In this article that is brought in cooperation with Moremoney.dk, we discuss why content marketing may be the only kind of marketing left.

George Orwell and “the rattling stick inside a swill bucket”

The famous author George Orwell describe in his novel “Keep the aspidistra flying” from 1936 that marketing and advertising is merely “the rattling stick inside a swill bucket”. A swill bucket is a instrument you use to feed pigs with and you use the stick to get the pigs attention. In 1936 this was Orwells version of how marketing and advertising work on humans. And he was somewhat right – the marketing of the former century was nothing compared to our times tools of marketing. Therefore is this the time, where companies should prove Orwell wrong and create marketing that goes beyond pushing sales bullshit.

Seth Godin and his purple cow

Seth Godin literally said in a podcast: “Content marketing is the only marketing left.”. He further explained that in his bestselling book Purple Cow, which is probably one of the greatest book about marketing on the market and sold over 150,000 copies.

Purple Cow on a field

In this book Godin describes why companies should make themself remarkable and create a history and a brand for themself. Only by making themself remarkable and outstanding will companies succeed. He describes the importance of customer relations and why it is so important to treat customers good and putting an extra effort into serving them. Only companies who produce remarkable products and target people who will endorse it and spread the word are the ones who win in the long run. In general the book present concepts and examples on why marketers should spent time producing remarkable content instead of burning their money on TV- and Radio advertisement. It can help everyone in any given situation and even has a checklist in the end of the book on how to create something remarkable.

Cut through the noise with actual value for your customer

So hopefully, this can be the beginning of an era in marketing, where people put effort into creating great content marketing. Quit the discounts, quit the coupons and stop market your products to the lowest marginal price. If you create content that offers actual value to the customers, you will be able to cut through all the noise. People with start recognizing your company and its products, and you will have a win-win situation. Start today – put some heartfelt and sincere efforts into your content marketing and watch your marketing performance boom.

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Credit repair scams

“Erase Bad Debt !”
“Remove Negative Items From Your Credit Report”

You’ve probably seen these headlines and others just like it promising to clean up or “fix” bad credit. For someone who suffers from a bad or poor credit rating, these headlines are certainly an appealing offer.

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College credit will help you to pay for your education

Are you planning on attending college? If so, you’ve probably taken a look at the tuition costs – which means that you know that they are just going higher and higher as time goes on. How are you going to be able to pay for your college education? Luckily, there is plenty of college credit that you can get access to if you’re a student. Don’t let yourself miss out on the education you need just because you do not have very much money!

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Postcard newsletters attract new business

Combine a postcard with a newsletter and you create a new way to reach prospects!

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Pass out your own CD’s

Recently we bought a new computer at a bargain basement price. We were surprised to discover it came with software for recording your own CDs. This “CD burning” software is now cheap and becoming common place.

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Numbers don’t lie

Throughout any sales process advertising took place somewhere along the line to convert a prospect into a customer. With the nearly instantaneous sales process of the internet, you need to be at the top of the advertising game or your prospects will go elsewhere quicker than the blink of an eye or click of a back button.

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Neighborhood newspaper ads

It used to be that a small business’ best low-cost advertising bet was radio. Radio is still quite affordable in many communities, but ad rates have gone through the roof in many others.

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Market with phone calls

Sometimes people forget that a phone call can be just as effective as the Internet or e-mail. There are a few simple guidelines that can make your phone call more productive.

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Marketing with postcards

To be successful, your marketing plan needs to have two essential things. First, it must get attention. If it doesn’t catch people’s eye, it’s not going to work, period. Second, it must be cheap enough for the long haul. If your marketing is too expensive, your profits will feel the pinch.