It turns out that most of us are probably focusing too much on the quality of our product. One major study shows most customers aren’t experts in your field. While they want good stuff, they usually can’t tell the difference between an excellent product and a good product.
All the time and money we’re spending taking out service from good to excellent may be wasted in the minds of many customers.
Instead, people want customer service. Consumers are putting tremendous value on being treated well. They want someone to answer their questions and resolve problems after the purchase.
Oddly, the great majority of businesses aren’t providing this level of customer service. And people resent it.
Bottom line: move ahead of your competitors fast by offering expert, caring, prompt help for customers and prospects.
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