What does your logo say about your business?

And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.

Yes, colors do matter They communicate feelings and emotions. They represent ideas and thoughts. So before you create a logo or any other piece of marketing make sure you select the right colors to communicate a personality that accurately represents you and your business.

Following are some generally accepted principles of color and the emotions they evoke. Keep them in mind when selecting colors to represent your business.

  • White/Silver: purity, truthfulness, faith, contemporary, refined, wealth
  • Black: seriousness, distinctiveness, boldness, power, sophistication
  • Blue: authority, dignity, security, faithfulness, heritage, trust
  • Brown/Gold: history, utility, earthiness, richness, tradition, conservative
  • Gray/Silver: somberness, authority, practicality, corporate mentality
  • Green: tranquility, health, freshness, stability, appetite
  • Orange: fun, cheeriness, warm exuberance, appetite, speed
  • Pink: femininity, innocence, softness, health, youth
  • Purple: sophistication, spirituality, wealth, royalty, youth, mystery
  • Red: aggressiveness, passion, strength, vitality, fear, speed, appetite
  • Yellow: youth, positive feelings, sunshine, refinement, caution, appetite

So NOW you know why my logo is green, blue and orange: freshness, authority and fun! It’s a combination I felt communicated the experienced yet inviting, fresh approach to marketing that 10stepmarketing represents. To see my logo, and learn how you can get a great logo at a great price, visit

About the author
(C) 2005 Debbie LaChusa 20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit