- Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.
- Brand your name and business. You can easily do this by just writing articles and submitting them to e-zines or web sites for republishing.
- Start an auction on your web site. The type of auction could be related to the theme of your site.
You’ll draw traffic from auctioneers and bidders.
- Remember to take a little time out of your day or week to brainstorm. New ideas are usually the difference between success and failure.
- Model other successful business or people. I’m not saying out right copy them, but practice some of the same habits that have made them succeed.
- Take risks to improve your business. Sometimes businesses don’t want to advertise unless it’s free, sometimes you have to spend money to get results.
- Include emotional words in your advertisements.
Use ones like love, security, relief, freedom, happy, satisfaction, fun, etc.
- Ask people online to review your web site. You can use the comments you get to improve your web site or you may turn the reviewer into a customer.
- Out source part of your workload. You’ll save on most employee costs. You could out source your secretarial work, accounting, marketing, etc.
- Combine a product and service together in a package deal. It could increase your sales. If you’re selling a book, offer an hour of consulting with it.
- When you make your first sale, follow-up with the customer. You could follow-up with a “thank you”
email and include an advertisement for other products you sell. You could follow-up every few months.
- You could upsell to your customers. When they’re at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order.
- Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into three sales.
- When you sell a product, give your customers the option of joining an affiliate program so they can make commissions selling your product. This will multiply the sale you just made.
- Sell the reprint/reproduction rights to your products.
You could include an ad on or with the product for other products you sell. You could make sales for the reproduction rights and sales on the back end product.
- You could cross promote your product with other businesses’ products in a package deal. You can include an ad or flyer for other products you sell and have other businesses selling for you.
- When you ship out or deliver your product, include a coupon for other related products you sell in the package. This will attract them to buy more products from you.
- Send your customers a catalog of add-on products for the original product they purchased. This could be upgrades, special services, attachments, etc. If they enjoy your product they will buy the extra add-ons.
- Sell gift certificates for your products. You’ll make sales from the purchase of the gift certificate, when the recipient cashes it in. They could also buy other items from your web site.
- Send your customers free products with their product package. The freebies should have your ad printed on them. It could be bumper stickers, ball caps, t-shirts etc. This will allow other people to see your ad and order.
About the author
V.Anantha Krishnan is a resident webmaster of http://www.ebook-retailers.com/index.html
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