A woman told me this week, “Your advertising is wasted if you don’t follow-up on your leads.” Her solution is to use a multiple autoresponder that sends her prospects a new sales message very few days.
People need to see your ad message several times before they buy. Those who buy on the first ad have already made up their mind after seeing someone else’s ad. Yours had the good fortune of reaching the customer at just the right time.
You can greatly increase sales with a three letter multiple autoresponder. There are a number of places to get these autoresponders free (sendfree.com is my favorite) and others who sell up-graded service at low cost (aweber.com who originated multiple autoresponders is still one of the best.)
Make your first letter briefly present your offer. It should be designed to get attention and bring in those who tend to quickly make up their minds to buy.
Your second sales letter should arrive the next day. Make it longer and filled with details. About 70 percent of consumers are folks who need ALL the details before they will purchase. List your features and connect them with the benefit your customer will get from those features.
Your third sales letter should be scheduled to arrive several days later. Start with “Successful people are busy. I know you probably saw my earlier messages, considered them, but haven’t yet had time to respond.”
Then give them another rundown on your offer. Bring in a fresh angle so it doesn’t seem like they are reading the same letter they saw a few days ago.
More than three sales letters tend to get ignored. If you want to send more, have your fourth and fifth letters arrive weeks or months later. Scheduling a new letter to arrive every month can catch a prospect when they’re ready to buy.
About the author
Need sales letters, web copy, a press release, or your own ezine article (with your name on it)? Let Kevin write it for you. See http://DrNunley.com/copywriting.asp for our affordable packages. Reach Kevin at mailto:firstname.lastname@example.org