Here’s an interesting little statistic- 95% of resale rights holders hardly make any sales. Why is this? There are 2 reasons- first, many people obtain resale rights (eg. Via ebook bundles) and do absolutely nothing with them. They sit and gather e-dust in their hard-drives. The second reason is that most resellers are LAZY- they promote the ebook in the same way that it was sold to them… using the same sales pages and graphics. You see, if you get inside the mind of your customers you will discover that they’ll be asking the question “Why should I buy from you?” – if you offer the exact same thing as everyone else, chances are they wont.
So here is he single (yet shamefully simple) secret to profiting with resale rights- OFFER SOMETHING UNIQUE to your customers. Assuming you have a good product (and this is vital if you want to stay in business over the long run) get creative with the way you present it. There are many different ways to do this. For a start, many resale rights products have notably weak sales pages and graphics- you could rewrite the sales page completely- suddenly you’re offering a product that (in your customer’s mind) no one else is offering. They’ve not seen this sales-page before- it’s fresh, enticing.. they want to buy from you now.
Another way of being unique is to create a special report yourself. It’s only available from you(highlight this on the sales page) and this gives you a real edge over your competition (who are still using the standard sales page with no unique special report). Toss in a few complimentary bonuses and hey presto… you’re onto a real winner.
Now lets discuss some of the ways you can generate some traffic to your site. Focus your energies on the strategies that have worked for you in the past- submitting relevant articles to directories, spending time on forums, trying to get JV deals and Pay per click traffic are some of the traffic generating methods you should consider. Ofcourse, once the traffic gets to your site, make absolutely sure that you collect their email address (for eg. By offering them a newsletter subscription or bonus that targets their interest). Think long term, because as your list of subscribers grow (and being frank this will take many months, or even years), so will your profits. Infact you’ll be able to generate hundreds of dollars from a single email if you build a responsive ( and well treated) newsletter list.
Ok let’s get onto the even stronger stuff. For even bigger profit potential try and grab MASTER RIGHTS to books- this means that you can not only resell the product but pass on the resale rights to your customers. You see, there’s something comforting about buying a book with resale rights- that’s why people love to buy them. Offer a book with resale rights and you are selling not only to the target audience but to the resale rights crowd too. It can have a bumper effect on your profits!
Also decide on your pricing strategy- now there are different schools of thought to this but my take on it is that, initially while you’re trying to build your list, try and make it easy for potential customers to buy. Offer a good product with your own great sales pages, an exclusive special report and some neat bonuses in the $10 to $20 page and you’ll generate a lot of interest- offer resale rights to the whole thing and you practically force your target audience to buy. Clever huh?
This article really has disclosed some of the most powerful tactics you can apply for success in the resale rights game. Like most things, a certain level of perseverance and effort is required for you to succeed, but if you apply a reasonable amount of energy and do things just a little differently you have every chance of being in the elite 5% of resellers who are minting a fortune everyday with resale rights.
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